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It is clear that to advertise professionally you need special education and special skills that are necessary to carry on any advertising campaign. Marketing presupposes that people know the market and if you company operates just within the country you should rely on the sources of advertising that are local. And if your company has a wide branch of offices in other countries or just wants its share of the global market you should think about worldwide essential ways of promotion and advertising. This is the case when you need to use the World Wide Web as a special environment for promotion. You can set up a website and then promote it. You can buy banners and links to increase traffic to your website – this is promotion as well. Moreover, you can advertise on the international TV channels and radio stations. But what is the most effective if we refer to local promotion? Papers and magazines have always been considered as the best way to let people in the area know about your services or products. But today fewer and fewer people read papers. That is why we do recommend referring to promotional gifts as one of the best ways to let others know about your company. How is it possible to make your company visible locally with promotional gifts? It is simple – you need to order imprinted custom bags or promotional pens in a huge amount and distribute them for free at exhibitions. This really works! People will love to have freebies and they will unintentionally advertise your company since then.